Percepción de la adopción del e-commerce a través del modelo TOE en las Micro y Pequeñas Empresas del Paraguay
Perception of the adoption of e-commerce through the TOE model in Micro and Small Businesses in Paraguay
DOI:
https://doi.org/10.53732/rccsociales/02.02.2020.35Keywords:
adopción del e-commerce, TOE, e-commerce, MypesAbstract
El objetivo de la investigación fue describir la percepción de la adopción del e-commerce a través del modelo TOE en las Micro y Pequeñas Empresas en Paraguay. El estudio fue de enfoque cuantitativo, no experimental, de corte transeccional y descriptivo. La población consistió en un total de 41.239 Mypes con una muestra de 278 empresas. El muestreo aplicado fue por bola de nieve. Se suministró una encuesta vía online a directivos entre septiembre a diciembre de 2019 vía WhatsApp e email. Los criterios de inclusión fueron empresas localizadas en Asunción con no más de 10 personas contratadas y un ingreso anual de 300 millones de guaraníes o menos. El instrumento medida con escala de Likert de cinco puntos, estuvo compuesto por seis variables, nueve dimensiones y 23 indicadores clasificados según Contexto Tecnológico (CT), Contexto Organizativo (CO) y Contexto del Entorno (CE). Los resultados más relevantes fueron: 51,1% ha adoptado el e-commerce como parte de su estrategia de negocios y de esto el 61,4% fue identificada como empresa de servicio. Las Mypes (que adoptan o no el e-commerce) apuntan la existencia de una debilidad en la variable del Contexto del Entorno, específicamente en la dimensión de Apoyo del Gobierno.
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