Modelado de la percepción del consumidor hacia envases ecológicos y biodegradables en productos importados aplicando ecuaciones estructurales multivariadas

Faviana Panduro Pallette; Leslie Nicole Quesada Vasquez; Godofredo Illa-Sihuincha; Julio Ricardo Capristan Miranda

doi:10.53732/rccsociales/e8954

Authors

Faviana Panduro Pallette Universidad San Ignacio de Loyola, Facultad de Ciencias Empresariales. Lima, Perú https://orcid.org/0009-0007-1592-7406
Leslie Nicole Quesada Vasquez Universidad San Ignacio de Loyola, Facultad de Ciencias Empresariales. Lima, Perú https://orcid.org/0009-0000-2595-241X
Godofredo Illa-Sihuincha Universidad San Ignacio de Loyola, Facultad de Ciencias Empresariales. Lima, Perú https://orcid.org/0000-0002-2532-3194
Julio Ricardo Capristan Miranda Universidad San Ignacio de Loyola, Facultad de Ciencias Empresariales. Lima, Perú https://orcid.org/0000-0001-5741-7438

DOI:

https://doi.org/10.53732/rccsociales/e8954

Keywords:

consumer, sustainable development, ecology, waste recycling, environmental awareness, perception

Abstract

The purpose of this study is to analyze how Peruvian consumers perceive eco-friendly and biodegradable packaging on imported products. Currently, caring for the environment has become a priority issue, and many brands use sustainable packaging and eco-labels as part of their marketing strategies. The study was based on the S-O-R (Stimulus-Organism-Response) model, analyzing how green packaging elements, biodegradable materials, and eco-labels influence emotions, beliefs, and decisions when purchasing imported food products and their effects on the environment. The results show significant overall effects of the predictive model, based on the relationships between conative attitude and environmental concern (R2= .519). In addition, eco-friendly packaging and brands and eco-labels predict consumers' affective attitude (R2= .616) and cognitive attitude (R2= .582). Finally, affective and cognitive attitudes predict conative attitudes (R2= .664). In conclusion, the results provide insight into how brands can strengthen their sustainable image and better respond to consumer expectations in a market that is increasingly aware of environmental impact.

Downloads

Download data is not yet available.

References

Albertsen, L., Wiedmann, K., & Schmidt, S. (2020). The impact of innovation-related perception on consumer acceptance of food innovations – Development of an integrated framework of the consumer acceptance process. Food Quality and Preference, 84, 103958. https://doi.org/10.1016/j.foodqual.2020.103958

Ali, M., Shrestha, S., & Lee, J. (2025). Exploring influencing factors of demand and purchase of plastic and non-plastic materials: A case study of Nigeria. World Development Sustainability, 7, 100240. https://doi.org/10.1016/j.wds.2025.100240

Bartková, L., & Veselovská, L. (2024). Consumer behaviour under dual quality of products: Does testing reveal what consumers experience? IIMB Management Review, 36, 171–184. https://doi.org/10.1016/j.iimb.2024.05.001

Bócoli, P. F. J., Gomes, V. E. D. S., Maia, A. A. D., & Marangoni Júnior, L. (2025). Perspectives on Eco-Friendly food packaging: Challenges, solutions, and trends. Foods, 14(17), 3062. https://doi.org/10.3390/foods14173062

Bolaji, M., Kusadokoro, M., & Chitose, A. (2025). Exploring influencing factors of demand and purchase of plastic and non-plastic materials: A case study of Nigeria. World Development Sustainability, 7, 100240. https://doi.org/10.1016/j.wds.2025.100240

Cao, Y., Otsuka, A., Teah, H. Y., Kanematsu, Y., & Kikuchi, Y. (2025). Consumers' knowledge, perceptions, and preferences regarding bioplastics: Evidence from a survey in Japan. Sustainable Production and Consumption, 55, 1–10. https://doi.org/10.1016/j.spc.2025.02.003

De Canio, F., Martinelli, E., & Endrighi, E. (2021). Enhancing consumers' pro-environmental purchase intentions: the moderating role of environmental concern. International Journal of Retail & Distribution Management, 49(9), 1312-1329. https://doi.org/10.1108/IJRDM-08-2020-0301

Del Río, A., Vázquez, R., & Iglesias, V. (2020). The role of the brand name in obtaining differential advantages. Journal of Product & Brand Management, 10(7), 452-465. https://doi.org/10.1108/EUM0000000006242

Delmas, M. A., & Grant, L. E. (2014). Eco-labeling strategies and price-premium. Business & Society, 53(1), 6–44. https://doi.org/10.1177/0007650310362254

Devi Juwaheer T, Pudaruth S, Monique Emmanuelle Noyaux M (2012). Analysing the impact of green marketing strategies on consumer purchasing patterns in Mauritius. World Journal of Entrepreneurship, Management and Sustainable Development, 8(1), 36–59. https://doi.org/10.1108/20425961211221615

Esvandiari, M., Marcellia, S., Mulyaningsih, H. D., Oktini, D. R., & Nurhayati, N. (2023). The effect of eco-friendly packaging on purchase intention with consumer perception as an intervening variable. International Journal of Entrepreneurship and Sustainability Studies, 3(2), 62. https://doi.org/10.31098/ijeass.v3i2.1818

Fishbein, M., & Ajzen, I. (2010). Predicting and changing behavior: The reasoned action approach. Psychology Press.

Gómez-Bayona, L., Toro, J. A. O., Londoño, E. Z. R., & Bernal, O. V. (2022). Análisis y desarrollo de la reputación corporativa en las organizaciones modernas. Un acercamiento al estado del arte. Ingeniería Industrial, (42), 184-200. https://doi.org/10.26439/ing.ind2022.n42.5864

Gray, S. G., Raimi, K. T., Wilson, R., & Árvai, J. (2019). Will Millennials save the world? The effect of age and generational differences on environmental concern. Journal of Environmental Management, 242, 394-402. https://doi.org/10.1016/j.jenvman.2019.04.071

Hair, J. F., Risher, J. J., Sarstedt, M, & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24, https://doi.org/10.1108/EBR-11-2018-0203

Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115-135. https://doi.org/10.1007/s11747-014-0403-8

Hu, G., Can, M., Paramati, S. R., Doğan, B., & Fang, J. (2020). The effect of import product diversification on carbon emissions: New evidence for sustainable economic policies. Economic Analysis and Policy, 65, 198-210. https://doi.org/10.1016/j.eap.2020.01.004

Instituto Nacional de Estadística e Informática [INEI]. (2021). Volumen importado aumentó 53,4% en junio del presente año. https://m.inei.gob.pe/prensa/noticias/volumen-importado-aumento-534-en-junio-del-presente-ano-13013/

Lin, J., Jaiswal, A. K., & Jaiswal, S. (2025). A critical review of consumer perception and environmental impacts of bioplastics in sustainable food packaging. Sustainability, 17(4), 1358. https://doi.org/10.3390/su17041358

Magnier, L., Schoormans, J., & Mugge, R. (2016). Judging a product by its cover: Packaging sustainability and perceptions of quality in food products. Food quality and preference, 53, 132-142. http://dx.doi.org/10.1016/j.foodqual.2016.06.006

Mehrabian, A., & Russell, J. A. (1974). An approach to environmental psychology. MIT Press.

Oberoi, I. S., Rajkumar, P., & Das, S. (2021). Disposal and recycling of plastics. Materials Today. Proceedings, 46, 7875-7880. https://doi.org/10.1016/j.matpr.2021.02.562

Quoc, T. N., Phuc, N. N., & Duong, N. H. (2025). Examining green packaging, branding, and eco-labeling strategies: The case of young consumers' perceptions and responses in F&B industry. Cleaner and Responsible Consumption, 16, 100258. https://doi.org/10.1016/j.clrc.2025.100258

Rahman, I., & Reynolds, D. (2019). The Influence of Values and Attitudes on Green Consumer Behavior: A Conceptual Model of Green Hotel Patronage. International Journal of Hospitality & Tourism Administration, 20, 47-74. https://doi.org/10.1080/15256480.2017.1359729

Rashid, M. R., Ghosh, S. K., Alam, M. F. B., & Rahman, M. F. (2024). A fuzzy multi-criteria model with Pareto analysis for prioritizing sustainable supply chain barriers in the textile industry: Evidence from an emerging economy. Sustainable Operations and Computers, 5, 29-40. https://doi.org/10.1016/j.susoc.2023.11.002

Roberts, J. A., & Bacon, D. R. (1997). Exploring the subtle relationships between environmental concern and ecologically conscious consumer behavior. Journal of business research, 40(1), 79-89. https://doi.org/10.1016/S0148-2963(96)00280-9

Sánchez, C. N. D., Camus, F. C. E., Jara, H. R. Q., Rodríguez, C. E. C., & Carbajal, J. G. E. (2023). Impacto de la logística verde en la rentabilidad de empresas de servicios de salud en la ciudad de Trujillo-Perú. REBIOL, 43(1), 46-52. http://dx.doi.org/10.17268/rebiol.2023.43.01.05

Sonck-Rautio, K., Lahtinen, T., & Tynkkynen, N. (2024). Consumer meaning -making of packaging functions for sustainable food packaging – Insights from qualitative research in Finland. Current Research in Environmental Sustainability, 7, 100259. https://doi.org/10.1016/j.crsust.2024.100259

Tadesse, T., Ramírez-Rodríguez, S., Rahmani, D., Gezahegn, T. W., Verherbrugghen, H., Vermeulen, A., ... & Roig, J. M. G. (2025). Healthy but also traceable: Consumer choices for traits of food waste-reducing innovations. Journal of Cleaner Production, 521, 146299. https://doi.org/10.1016/j.jclepro.2025.146299

Testa, F., Iovino, R., & Iraldo, F. (2020). The circular economy and consumer behaviour: The mediating role of information seeking in buying circular packaging. Business Strategy and the Environment, 29(8), 3435-3448. https://doi.org/10.1002/bse.2587

Yadav, R., & Pathak, G. S. (2017). Determinants of consumers' green purchase behavior in a developing nation: Applying and extending the theory of planned behavior. Ecological economics, 134, 114-122. https://doi.org/10.1016/j.ecolecon.2016.12.019